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BlackBerry's mobile Web site gets a refresh

RIM pushes out a prettier, faster mobile site for BlackBerry owners to find answers and software.

Jessica Dolcourt Senior Director, Commerce & Content Operations
Jessica Dolcourt is a passionate content strategist and veteran leader of CNET coverage. As Senior Director of Commerce & Content Operations, she leads a number of teams, including Commerce, How-To and Performance Optimization. Her CNET career began in 2006, testing desktop and mobile software for Download.com and CNET, including the first iPhone and Android apps and operating systems. She continued to review, report on and write a wide range of commentary and analysis on all things phones, with an emphasis on iPhone and Samsung. Jessica was one of the first people in the world to test, review and report on foldable phones and 5G wireless speeds. Jessica began leading CNET's How-To section for tips and FAQs in 2019, guiding coverage of topics ranging from personal finance to phones and home. She holds an MA with Distinction from the University of Warwick (UK).
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BlackBerry's mobile-optimized site.
BlackBerry's cleaner, better-organized mobile Web site. RIM

On Tuesday, Toronto-based RIM relaunched its mobile-optimized Web site, mobile.blackberry.com. The result is a crisper, livelier look that has an accelerated loading time and rearranged categories of information.

Top of the list is a search box (BlackBerry Answers), followed by links, the Help menu, and categories that promote several BlackBerry applications. Previously, category headings included applications and mobile sites, which you had to click on to find news, sports, weather, and so on. The new layout should cut down on clicks.

BlackBerry's optimized mobile site loads faster thanks to a, adjusted back-end solution that loads graphics optimized for the resolution of your phone model's screen. Also, while the new site contains more graphics, each is smaller and consequently faster to load.

BlackBerry's re-engineered mobile site fits into RIM's current drive to make the company and its smartphones sleeker, hipper, and more appealing to casual users. Yet it's still less convenient than a native help center application or marketplace, like the forthcoming BlackBerry Application Storefront set to launch in March 2009.

See also: MySpace application for BlackBerry: Is RIM getting hip?