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'Big' Twitter announcement on 'Good Morning America'

The social network is apparently returning to the morning TV show on Thursday to unveil a new product, a tweet suggests.

The tweet for the Twitter announcement.

Eschewing the common press event, Twitter is apparently once again taking to broadcast TV to unveil a new product or service tweak.

The microblogging site will be making a "BIG" announcement during Thursday's broadcast of "Good Morning America," according to a tweet on the show's twitter feed. No stranger to morning TV show's audiences, Twitter went on "Good Morning America" last year to announce a refresh of its profile page design.

Might we finally be getting an official launch of Twitter Music. After confirming the purchase of music discovery service We Are Hunted, Twitter did a soft launch of its new music site late last week. While users could log in with their credentials, no features were immediately available.

The social network is also reportedly in talks with TV networks Viacom and NBC to bring more video content to its users in exchange for splitting the resulting revenue with the TV networks. But it's unlikely Twitter would be announcing streaming deals on a rival network not included in the deal.