Sonos Era 100 Review How to Download iOS 16.4 Save 55% on iPhone Cases How to Sign Up for Google's Bard Apple's AR/VR Headset VR for Therapy Clean These 9 Household Items Now Cultivate Your Happiness
Want CNET to notify you of price drops and the latest stories?
No, thank you

Backlash continues over Instagram's new algorithm

Users angry that the app plans to give higher priority to posts it thinks people will care about most are posting a potential solution with the hashtag #turnmeon.


As news of Instagram's planned changes roils through social media, the uproar from angry users continues to grow.

The popular photo-sharing app announced recently that plans to implement a new algorithm that will give higher priority to posts it believes people will care most about, instead of always showing the most recent posts first. Instagram, which is owned by Facebook, says adopting the more Facebook-like algorithm will help declutter people's feeds. But many users like their Instagram feeds the way they are.

The Internet is abuzz with rumors that the new system goes into effect Tuesday, but Instagram tells CBS News those rumors aren't true.

"There are still weeks, or even months, of testing to come before we roll this out more broadly. Currently the test groups are very small. We will let the community know before any changes are made," a spokesman said via email.

Nevertheless, many users, including singer-songwriter John Mayer, have taken to Instagram to express their ire about the proposed changes. Mayer said the chronological feed is necessary to help artists stay relevant on the platform and questioned how an algorithm could better predict his ever-changing tastes and interests.

Kendall Jenner echoed that sentiment in a tweet, urging Instagram: "Don't fix something that isn't broken."

Meanwhile, many Instagram users are promoting a workaround for the algorithm: turn on push notifications.

Instagram users are posting pictures featuring the hastag #turnmeon, asking followers to turn on push notifications so that they will receive an alert every time the person posts an update to the site.

This story originally posted as "Backlash continues over Instagram's new algorithm" on