Apple's New Encryption Effects Could Stretch Across Tech

Apple added Advanced Data Protection in its latest iOS update. It can mean big privacy changes -- if users turn it on.

Bridget Carey Principal Video Producer
Bridget Carey is an award-winning reporter who helps you level-up your life -- while having a good time geeking out. Her exclusive CNET videos get you behind the scenes as she covers new trends, experiences and quirky gadgets. Her weekly video show, "One More Thing," explores what's new in the world of Apple and what's to come. She started as a reporter at The Miami Herald with syndicated newspaper columns for product reviews and social media advice. Now she's a mom who also stays on top of toy industry trends and robots. (Kids love robots.)
Expertise Consumer technology, Apple, Google, Samsung, Microsoft, Amazon, Meta, social media, mobile, robots, future tech, immersive technology, toys, culture Credentials
  • Bridget has spent over 18 years as a consumer tech reporter, hosting daily tech news shows and writing syndicated newspaper columns. She's often a guest on national radio and television stations, including ABC, CBS, CNBC and NBC.
Bridget Carey

Apple is giving ultimate encryption power to its users by adding end-to-end encryption as an option to shield data on iCloud from both cybercriminals and law enforcement. What you save on your iCloud can truly be for your eyes only -- and it comes with its own set of complications. 

This extra layer of security has the FBI "deeply concerned," as the agency told the Washington Post. And yet, privacy advocates, like the Electronic Frontier Foundation, are thrilled. The opt-in feature -- which launched in the latest update to iOS -- puts more responsibility on users to not get locked out of their accounts and have backup keys if they forget their password.

Apple, a company that makes security a selling point, is setting a new standard for privacy. And as explained in the video embedded here, it also means other tech companies will very likely follow suit to compete.