The company is aiming for a simpler interface for the reading app in its iPhones and iPads, according to Bloomberg.
Apple wants to get you reading on your iPhone again -- but with its own app.
The company is working on a redesigned version of its iBooks app -- potentially called just Books -- that's supposed to be simpler to use and feature an updated digital bookstore, according to Bloomberg, which cited unnamed sources. Apple has hired an Amazon executive to help, Bloomberg reported.
A redesigned reading app could better let Apple compete with Amazon and its Kindle app, which dominates the digital book realm. It would also mark a potential comeback for Apple after the US Justice Department sued the company and publishers for working together to raise book prices and fined Apple $450 million.
A reference to Books appears in the developer preview of iOS 11.3, according to Bloomberg.
Apple wasn't immediately available for comment.