Animoto adds personal music videos to Facebook

Ken Burns meets MTV, on Facebook.

Rafe Needleman Former Editor at Large
Rafe Needleman reviews mobile apps and products for fun, and picks startups apart when he gets bored. He has evaluated thousands of new companies, most of which have since gone out of business.
Rafe Needleman
2 min read

I feel pretty.

We've covered in the past, glowingly, Animoto, a service that takes your photos and makes cool music videos from them. Everyone like music videos, right?

At South by Southwest next week, the company will officially roll out its Facebook app, which makes it easy to create a personal video from your own profile photos, which you can then put on your profile page and into your feed. What's extra-clever about it is that it integrates with Facebook's photo tagging features, and when you include a photo of a Facebook friend in a video you make, they get an alert, leading, CEO Brad Jefferson hopes, to viral growth that will spread Animoto across the globe.

Animoto only has 100,000 or so users so far on its destination site. It's a safe bet that the Facebook app will quickly outstrip that number.

The company provides its own music soundtracks, or you can upload your own. It then automatically selects videos and transition effects, and cuts them all into the music. It takes a few minutes before your video is ready, but the results are entertaining. The only other UI snag is that when you're selecting photos to include in your video, you get tiny thumbnails you can't zoom in to to see if they're good or not.

Animoto limits Facebook personal videos to 30 seconds. If you want longer vids, you'll have to go to Animoto.com and buy access -- either $3 a video (up to about 10 minutes), or $30 a year for unlimited spots.

The company's standalone product is a Webware 100 finalist in the publishing & productivity category (go vote!).

Narcissism, thy name is Animoto

See also: Slide, Rockyou, Fliiptrack.