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Amazon's rumored set-top box may be delayed until next year

E-tail giant's much-rumored device has been delayed, sources tell The Verge, possibly until after the holiday-shopping season.

Amazon Instant Video on Roku.

Amazon's much-rumored set-top box may not arrive in consumers' hands until after the crucial holiday-shopping season, according to a new report.

The box, which is expected to stream Internet-based music, movies, and games into consumers' homes, has been delayed and may not arrive until next year, sources tell The Verge. Although Amazon had not revealed an intended release date or pricing, the box was reportedly considered a fall release.

CNET has contacted Amazon for comment and will update this report when we learn more.

The device, which could possibly be called Firetube, is expected to let users access Amazon's video catalog, including its Video on Demand store and Instant Video service. Amazon also approached a variety of app developers and cable TV providers about partnering on the project, giving mid-October as a deadline to submit apps for the device, The Wall Street Journal reported earlier this month.

Amazon already offers its video services through an app on various set-top boxes and mobile devices, and it has been expanding its video offerings by creating original content and signing exclusive deals. If the company does release a set-top box, it could put Amazon in direct competition with some of its partners. However, it could also help Amazon better control the experience and boost the ecosystem for its devices.