Twitch is letting the ads flood in, even if you paid to keep them out.
Twitch Prime, a service the streaming video site offers in partnership with its parent company Amazon, will no longer be ad-free for new members starting Sept. 14. Current monthly subscribers will get ad-free viewing until Oct. 15.
This comes as Twitch -- which lets gamers record and share in-game videos -- realizes that advertising is "an important source of support for creators," according to the company's blog post. In other words, it's a money thing. With ads, the platform and game creators can get a cut. If you want ad-free viewing across all channels, you can still subscribe to Twitch Turbo.
Amazon Prime and Twitch started the partnership earlier in March, giving Prime subscribers a window to claim a selection free PC games from Twitch every month.
Amazon acquired Twitch in 2014 for nearly $1 billion, part of a series of commitments Amazon made to the gaming world.
Amazon's Twitch didn't have further comment beyond the blog post.