Amazon Prime at $99. Poll says it's a turnoff for many
Almost all of Prime subscribers surveyed by CIRP would renew for $79, but less than half said they would bite at a $99 price tag.
Lance WhitneyContributing Writer
Lance Whitney is a freelance technology writer and trainer and a former IT professional. He's written for Time, CNET, PCMag, and several other publications. He's the author of two tech books--one on Windows and another on LinkedIn.
Based on the poll results, a quarter of those who try Amazon Prime don't bother to renew anyway. And among those, most opt not to renew due to the price.
"Almost a quarter of Amazon buyers in the survey period had a Prime membership, but let it lapse," CIRP co-founder Josh Lowitz said in a statement. "One way to look at this is that Amazon Prime is not for everyone, but trying out Amazon Prime is for almost everyone. About three-quarters of those that did not renew their membership did so because of cost."
Given that the poll was conducted before Thursday's price increase, most of the the results are hypothetical. And the survey itself heard from only 300 consumers who had bought items at Amazon during the three months ending February 7.
But now that the cat is out of the bag, do you Prime subscribers out there intend to renew your subscription for $99? Let us know in the poll in this story and in our comments below.
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