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Amazon: Listen to Prime Music! We'll give you prizes!

Instead of offering a broader selection of music, Amazon is hoping the allure of gift cards will get you to tune in.


As we learnedJuly 6, Amazon will celebrate its 20th anniversary (lord, I'm old) next week with Prime Day, a super-sale extravaganza the company says will rival Black Friday.

Today, we learned that Prime Day, July 15, will include the Prime Music "Listen for a Chance to Win" contest (sexy name, no?), which has a grand prize of a $25,000 Amazon gift card. (Note to self: See if Amazon sells cars .)

Designed to encourage Amazon Prime subscribers to remember that Prime Music exists, the contest will automatically generate an entry for you when you "play a song from Prime Music for any length of time during the Sweepstakes Period from [your] Amazon.com account using any computer, tablet or mobile device."

Not a subscriber, or can't be bothered to switch away from Spotify? You can also enter by sending "a 3x5 card with your name, address, e-mail address and phone number to: Amazon Prime Music 'Listen for a Chance to Win' Sweepstakes, P.O. Box 6009, Morton Grove, IL 60053."

This isn't the first time a company has resorted to a bit of reward-style bribery to attract eyeballs (or in this case earholes). Microsoft, for example, continues to offer a points-powered reward system for users of its Bing search engine.

Hopefully Amazon's sweepstakes will draw a ton more traffic to Prime, which in turn will enable Amazon to offer a larger music library. Since its arrival just over a year ago, the service has been dinged for its comparatively anemic selection: "over a million" songs, versus 20 million-plus catalogs from the likes of Apple Music and Spotify.

In addition to the aforementioned grand prize, the Prime Music sweepstakes will award 13 gift cards ranging from $1,000 to $20,000. Yeah, I think I can spare a few minutes for a shot at one of those.