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Amazon: Kindle's Cyber Monday sales beat last year

Amazon says it more than doubled the number of Kindle devices sold this past weekend than over the same period in 2011. Unfortunately, the company still won't release any actual numbers.

Amazon's Kindle Fire.
Amazon's Kindle Fire.

Amazon's Black Friday through Cyber Monday weekend proved to be a shopping feast for its Kindle lineup.

The retail giant said today that it sold more than double the number of Kindle devices this past weekend than it did during the same period last year. Amazon also called Cyber Monday the "biggest day ever for Kindle sales worldwide."

As usual, however, the company would not reveal any specific sales figures, which makes it all but impossible to verify the claim or make comparisons with competitors.

Yesterday's sales surge was apparently given a big push by a special Cyber Monday deal of $129 for the Kindle Fire tablet, $30 off the usual price.

Amazon touted the sales of its other Kindle devices, saying that the four highest spots on the company's best sellers list are held by the Fire tablets and the Kindle e-book readers. Further, 9 out of the top 10 best-selling products on Amazon worldwide since September 6 have been Kindles, Kindle accessories, and digital content for the Kindle, the company added.

From its e-reader roots, Amazon has expanded to offer a variety of Kindle readers and tablets.

The e-book reader lineup includes the entry-level $69 Kindle, the $119 Kindle Paperwhite, and the $179 Kindle Paperwhite 3G.

The company's tablet family now encompasses an upgraded $159 edition of the Kindle Fire, the $199 Kindle Fire HD, the $299 Kindle Fire HD 8.9-inch model, and the $499 Kindle Fire HD 8.9-inch with 4G.

But it's not the devices that Amazon counts on for sales. Rather, it's the digital content and retail products that fill the company's coffers. For CEO Jeff Bezos, the devices themselves are simply a portal to sell books, movies, TV shows, music, apps, clothing, and anything else on Amazon's digital or physical shelves.

Amazon's point of view is clear. "People don't want gadgets, they want services," Bezos told interviewer Charlie Rose this month.

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