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Amazon, eBay, Apple among top retail sites visited

Looking at the online retail world in June, ComScore found Amazon tops with 20 percent of the global population, while eBay had 16 percent and Apple almost 10 percent.


Amazon was the most visited retail site in June, according to new data out today from Comscore.

Compared with all other online retailers, Amazon.com grabbed more than 282 million visitors in June, reaching 20.4 percent of the entire Internet population around the world.

Trailing in second place was eBay.com with 223.5 million visitors, or 16.2 percent of the global audience. Across the world, China's Alibaba Corporation (which includes Taobao, Alibaba.com and Alipay) saw 156.8 million people, or 11.3 percent of all Internet users, visit its sites.

In fourth place in June was Apple.com, which grabbed more than 134 million visitors, or almost 10 percent of the global online population. Another tech company in the top ten was Hewlett-Packard, which attracted 38.5 million people, accounting for 2.8 percent of all Internet users.

Looking at the data by region, ComScore found that both Amazon and Apple reached more users from around the world than did other retailers. Amazon saw 35.4 percent of its audience coming from North America, 31.8 percent from Europe, and 24.1 percent from Asia Pacific. Echoing a similar pattern, Apple won 32 percent of its visitors from North America, 29.6 percent from Europe, and 24.9 percent from Asia Pacific.

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A survey conducted by the Temkin Group this past April revealed Amazon as the top company in terms of customer satisfaction, while another survey from ForeSee Results last December saw Amazon and Apple among the favorites chosen by satisfied shoppers.