Amazon will work with the popular food website Allrecipes to link recipe ingredients directly to AmazonFresh, the online retailer's grocery delivery service, the companies announced Thursday.
This integration will let send all of the ingredients and products you need for a recipe to an AmazonFresh shopping cart, where you can then order the groceries and have them delivered to your house (as long as you live in one of the areas in which the service is available).
"We want grocery shopping to be as seamless and convenient as possible for customers, and this integration makes it easier than ever for them to shop for all the ingredients needed for new or fan-favorite recipes," an Amazon spokesperson said in a statement. This is one of the first sites with which AmazonFresh has integrated. The company will also collaborate with Eat Love, a company that provides personalized meal plans and recipes based on your dietary needs.
The partnership appears to be another way for Amazon to integrate itself into your cooking life. This year, Amazon bought the high-endchain in an aggressive move into the grocery market. Shortly after that announcement, Amazon in parts of Pennsylvania and New Jersey that their AmazonFresh deliveries will stop after Nov. 30.
It's fair to speculate that Amazon will eventually integrate Whole Foods' brick-and-mortar location with its home grocery delivery, especially to reach even a sliver of the 80 million users who use Allrecipes.
Update, 11:22 a.m.: Added statement from Amazon.