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Amazon adds Silicon Valley startup comedy to pilot lineup

The online retail giant OKs another show for its original programming, and this time it's a tech-themed TV series.

Amazon Instant video streaming on the PS3.
Amazon Instant Video streaming on the PS3.
Matthew Moskovciak/CNET

Amazon has added another comedy TV show pilot to its original programming lineup -- and this time it's about Silicon Valley startups.

The series, called "Betas," centers on four computer geeks and "their quest for nerd fame as they attempt to crack the ultimate code." This brings the total number of pilots slated for production on Amazon's Prime video service to 14. The episodes will air on Amazon Prime Instant for free so customers can offer feedback on which pilots Amazon's production group, Amazon Studios, should make into a season-long series.

The creatives behind the pilot include Emmy Award winners, and the collective resume is a hefty one: Michael Lehmann (of "Heathers," "True Blood," "Dexter," and "American Horror Story" fame), Alan Freedland and Alan Cohen ("King of the Hill," "Due Date," and "American Dad"), and Academy Award-nominated producer Michael London, who has worked on movies like "Sideways," "The Visitor," and "The Informant." London said he is "thrilled" to work with Amazon.

"Amazon is giving us a chance to work outside the TV bureaucracies and connect directly with audiences hungry for original content, and 'Betas' is the perfect match for that model," London said in a press release.

It's more fire power for Amazon as it continues the battle for premium and original content with video-streaming rivals Netflix and Hulu. Amazon announced the addition of "Zombieland," a pilot based on the popular 2009 movie, to the cue earlier this week.