is planning to show off
the next version of its popular HTML editing
tool, PageMill, at next week's Internet World show in San Jose.
On Monday, the company will announce PageMill 2.0, featuring strengthened support for multimedia plug-ins and editing capabilities. Adobe will also
announce a Windows 95 version of the previously Macintosh-only product,
which will pit PageMill more directly against products from Netscape Communications and Microsoft.
The new version will allow designers to embed Netscape Navigator plug-ins,
such as Adobe Acrobat files, Macromedia Director movies, and sound files, in
a Web page. The product also features table support, search-and-replace
capabilities, source code editing, and support for other HTML (Hypertext Markup Language) extensions,
including wraparound text.
Adobe will ship PageMill 2.0 for Macintosh and Windows in July.
With its $99 PageMill product, Adobe is targeting novice Web page designers
who don't want to learn the intricacies of HTML, said Robert Seidl, Internet
product manager at Adobe. The company sells a more advanced version of the product
for $399, called SiteMill that includes the ability to manage hyperlinks
on a Web site.
Into the HTML editing market early, Adobe has already sold 100,000 copies
of PageMill, and the company believes that it has a good opportunity to extend
its success in the Mac world to the much larger
But Microsoft has gotten more aggressive recently with its FrontPage software, an
HTML editing tool that offers link management. The company this month cut the price of
FrontPage from $695 to $149, a move that may force Adobe to rethink
plan for SiteMill, according to analysts.
Adobe will also compete against Navigator Gold 2.0, which Netscape
released in final form last week.
"Now Adobe and Microsoft are going to be playing on a far more level
playing field. I think Adobe will have to revisit the way they sell
[PageMill and SiteMill]," said Allen Weiner, director and principal analyst at
market research firm Dataquest. "The
players that are lining up are Netscape, Microsoft, and Adobe."
The scoop on FrontPage
Macromedia goes Backstage
Microsoft details Vermeer buy
Build your own Web site