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Panasonic joins LG's Smart TV Alliance

LG has announced that Panasonic has joined the Smart TV Alliance, which aims to create an industry-standard smart TV platform.

Ty Pendlebury Editor
Ty Pendlebury is a journalism graduate of RMIT Melbourne, and has worked at CNET since 2006. He lives in New York City where he writes about streaming and home audio.
Expertise Ty has worked for radio, print, and online publications, and has been writing about home entertainment since 2004. He majored in Cinema Studies when studying at RMIT. He is an avid record collector and streaming music enthusiast. Credentials
  • Ty was nominated for Best New Journalist at the Australian IT Journalism awards, but he has only ever won one thing. As a youth, he was awarded a free session for the photography studio at a local supermarket.
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Ty Pendlebury
LG

LAS VEGAS--Panasonic has joined LG's Smart TV Alliance, which was set up to develop and use a single connected platform for televisions from 2013 onward.

The Smart TV alliance was announced by LG in June 2012 in conjunction with Philips (TP Vision), but it has now grown to include Toshiba, Panasonic, and chipmakers such as Qualcomm and IBM.

LG's Smart TV interface is arguably one of the best on the market, and this agreement goes some way to creating an industry-standard platform, which is a boon for customers and developers.

The new platform allows for 3D video, MPEG-DASH support for smoother video streaming, and DRM standards for third-party content owners.