As big box stores competefor iPhone sales, Walmart is dropping its price for the recently released iPhone 5C, the retailer announced Friday.
Walmart will sell the so-called "cheap" version of the smartphone for $45 with a two-year contract. The phone normally goes for $99 with a contract.
Just before Apple's latest smartphones went on sale last month, Walmart rolled out a discount for both the colorful iPhone 5C and the higher-end, more expensive, iPhone 5S. The iPhone 5C cost $79 and the iPhone 5S went for $189 -- both with a standard two-year contract. The chain also offered a trade-in deal for older smartphones in hopes of luring customers into its stores.
The announcement comes shortly after Best Buy rolled out a limited-time promotion, selling the iPhone 5C for $50 and the Samsung Galaxy S4 for $150. Target has also been in the fray, matching Walmart's $79 preorder price for the iPhone 5C with a contract.