Twitter's redesign includes new font, less visual clutter

Your eyes aren't deceiving you. There's something different about Twitter.

Queenie Wong Former Senior Writer
Queenie Wong was a senior writer for CNET News, focusing on social media companies including Facebook's parent company Meta, Twitter and TikTok. Before joining CNET, she worked for The Mercury News in San Jose and the Statesman Journal in Salem, Oregon. A native of Southern California, she took her first journalism class in middle school.
Expertise I've been writing about social media since 2015 but have previously covered politics, crime and education. I also have a degree in studio art. Credentials
  • 2022 Eddie award for consumer analysis
Queenie Wong

Twitter's website got a makeover. 

Sarah Tew/CNET

Twitter on Wednesday unveiled a new design for its website, including a new font, higher-contrast colors and less visual clutter. The social media company said the changes are meant to make it easier for people to scroll through text, photos and videos.  

"While it might feel weird at first, these updates make us more accessible, unique, and focused on you and what you're talking about," Twitter Design said in a tweet.

As social networks expand the number of features on their websites, introducing things such as live audio, shopping and newsletters, the sites can feel like they're becoming harder to navigate. So it's not surprising that companies such as Twitter are trying to make their sites feel less cluttered.

As part of the makeover, Twitter said, it created its own font for the first time, called Chirp. In the past, the company has used typefaces such as SF Pro, Roboto and Helvetica Neue. Twitter said all Western-language text aligns to left, a change that should make it easier for users to read text as they're scrolling through the site.

Some Twitter users, though, tweeted they weren't fans of the changes and called the new font "ugly" or "unfinished."

The site's colors are now higher contrast and less blue so photos and videos on Twitter stand out more. There are also fewer gray backgrounds and divider lines, and the company said it increased space to make text easier to read.