Cook, though, can't resist also including FaceTime in the ad. For not entirely clear reasons, a female Auburn fan at a football stadium is also holding up an iPad with Cook's face -- in full War Eagle-chanting contortion -- on it.
Perhaps she was in the middle of a job interview with Cook when he began chanting.
Cook isn't the only Auburn-educated tech type appearing in the ad. Tesla engineer Robert Cofield and CEO of BP Wind Energy Laura Folse also show their (en)chanting sides.
It's all, of course, designed to coincide with the start of the college football season, for which ESPN ranks Auburn the 12th best team in the nation.
Young men risking their brains being bashed in sells young people on exercising their brains at school.
Cook also appears in a separate video (below) in which he talks about the Auburn experience and what it meant for him.
But which are you more likely to remember? Tim Cook talking seriously about academic life or Tim Cook waving his arms around and making a strange face, while chanting and holding an iPad?