In the quarter leading up to its management 
shakeup, Apple has revamped its
computers, upgraded its operating system, and even spun off its Newton division in
an effort to turn itself around. But it has faced continuing obstacles
ranging from the loss of its ad agency to its weakening alliance with Mac
clone manufacturers. Here are some key developments in the last 100 days:
Mac clone maker moves to Pentium II
July 15, 1997, 12:15 p.m. PT
Umax Technologies' first line of PCs based on Intel Pentium II processors
will beat Mac clone maker Power Computing to the punch.
Undaunted Apple offers new lines
July 14, 1997, 1:30 p.m. PT
Upheaval in Apple Computer's (AAPL) top ranks notwithstanding, the
company continues to show that it intends to stay competitive with new
products and reduced prices.
Apple expected to lose big in Q3
July 14, 1997, 2:30 p.m. PT
Apple Computer (AAPL) could report a loss as big as $100 million for its
fiscal third quarter amid plunging sales of its Macintosh computers,
industry analysts said today.
Apple stock falls amid rumors
July 10, 1997, 2:50 p.m. PT
The price of Apple Computer (AAPL) stock ended the day slightly
lower, following the departure of its embattled CEO and concerns that the
troubled computer maker may miss earnings estimates.
Board member's inside story on Amelio
July 10, 1997, 5:05 p.m. PT
Gilbert Amelio's time at Apple (AAPL) began running out back in April, an
Apple board member told CNET's NEWS.COM today.
A tricky game: the Apple CEO search
July 10, 1997, 6:10 p.m. PT
Gilbert Amelio's successor at Apple (AAPL) will likely be a hardware
industry expert drawn to the intellectual stimulation of turning a troubled
American icon around.
Letter from exective management
July 10, 1997, 11:30 a.m. PT
The following is a letter from Apple's new executive management team
announcing the resignations of CEO Gil Amelio and executive vice president
of technology Ellen Hancock and describing the new corporate structure at
the company
Letter from Amelio to the rank and file
July 10, 1997, 11:30 a.m. PT
The following is a letter from Gil Amelio regarding his resignation at
Apple, which outlines the achievements under his tenure at the struggling
company
Amelio exit may not help stock
July 9, 1997, 8:45 p.m. PT
The departure of embattled Apple Computer (AAPL) CEO Gilbert Amelio may
not help Apple's stock, analysts said today.
Amelio's golden handshake
July 9, 1997, 9 p.m. PT
If you're feeling sorry for Gil Amelio, consider his severance package:
The chief executive is leaving Apple Computer (AAPL) with close to $3.5
million
Amelio: No hugs, just hisses
July 9, 1997, 9 p.m. PT
Last year, as Apple (AAPL) was hemorrhaging red ink and facing a cash
shortage, Gilbert Amelio stepped into the hot seat as chief executive.
Has Jobs seized the day?
July 9, 1997, 9:15 p.m. PT
The dust hasn't even settled after Gil Amelio's unceremonious departure,
and already there's speculation that Steve Jobs is consummating his return
to the company he cofounded.
Amelio's departure is an opportunity
July 9, 1997, 8 p.m. PT
Apple's woes would surely be compounded if the developer community gave
up on the beleaguered company. But early returns indicate that although
many are willing to dismiss Gil Amelio, they are not yet ready to abandon
Apple.
The history of Apple
July 9, 1997, 4 p.m. PT
More upheaval hits Apple as CEO Gil Amelio and Executive Vice
President of Technology Ellen Hancock quit the company and original founder
Steve Jobs plans to take "an expanded role." As the latest drama unfolds,
CNET's NEWS.COM takes a look back through the last two decades to trace the
twists and turns of Apple's fate.
Apple resellers: Change is gonna do no good
July 9, 1997, 6:15 p.m. PT
Gil Amelio didn't deliver.
Apple in dire straits with clones
July 9, 1997, 5:30 p.m. PT
Recent trends among Macintosh clone makers, including Power
Computing's tilt toward the Windows market, may portend a bleak future for
Apple Computer's (AAPL) market unless the company changes its ways.
Apple faces education threat
July 3, 1997, 6 p.m. PT
It's no coincidence that Bill Gates spoke at the National
Educational Computing Conference this week. The education market, the crown
jewel of the Apple Computer (AAPL) marketing department, has become the
latest growth market for the Windows world.
Apple ally seeks independence
July 1, 1997, 6:25 p.m. PT
Rising Macintosh clone maker Power Computing is making
plans to get out from under Apple's (AAPL) thumb and looking to protect
itself on a couple of fronts, as evidence surfaces about Apple's unyielding
ways.
Apple stock hits ten-year low
July 1, 1997, 4:25 p.m. PT
Shares of Apple Computer (AAPL) today hit a ten-year low, following news
that its largest Macintosh clone vendor will also build computers on the
Microsoft-Intel platform.
Power Computing goes with Intel
June 30, 1997, 12:15 p.m. PT
Power Computing is the Mac clone maker best known for its audacious
"Fight Back for the Mac" marketing campaigns. But in SEC filings for an
initial public offering today, the company announced its intention to
introduce desktop, notebook, and server computers that use Intel processors
and the Windows operating system by the first half of next year.
Did Jobs sell stake in Apple?
June 27, 1997, 5:50 p.m. PT
A 1.5 million-share block of Apple (AAPL) stock was sold yesterday,
leading to speculation that founder Steve Jobs was the seller.
Ad agency bids Apple farewell
June 26, 1997, 1:15 p.m. PT
Citing an impasse over direction, Apple Computer's (AAPL)
long-time advertising firm is stepping away from the struggling computer
maker, after Apple said it will review the account and allow other ad firms
to make their best bid.
Apple sees profits by September
June 5, 1997, 10:30 a.m. PT
Apple Computer (AAPL) said today it wanted to return to profitability by
the end of September under a structure based on annual sales of about $7.5
billion.
Last 3 months:
Apple spins off Newton division
May 22, 1997, 6:30 p.m. PT
Apple (AAPL), in an effort to stem the flow of red ink and refocus
its operations, today said it will dress up its Newton unit for sale or an
initial public offering by making it into a new, wholly owned subsidiary.
Amelio's right-hand man quits
May 20, 1997, 6:40 p.m. PT
The hand-picked lieutenant that CEO Gil Amelio brought with him to
Apple Computer is quitting after slightly more than a year.
It's official: Apple off top five
May 16, 1997, 6:10 p.m. PT
Apple Computer was knocked off of the list of top-five worldwide PC
vendors in the first quarter of this year for the first time in several
years, research company Dataquest officially confirmed today.
Ellison drops Apple buyout
April 30, 1997, 6 a.m. PT
Oracle CEO Larry Ellison has dropped his much-publicized bid to
buy struggling Apple Computer, the third time that his Apple takeover plans
have come to naught.
Apple loses $708 million
April 16, 1997, 6 p.m. PT
Apple Computer (AAPL) today reported a second-quarter loss of $708
million, a shortfall larger than analysts' expectations and nearly matching
its record loss of last year.
Saudi prince buys into Apple
April 2, 1997, 9:15 a.m. PT
Saudi Arabia's billionaire Prince al-Waleed bin Talal said today he now
holds five percent of Apple Computer (AAPL), the latest in a string of
high-profile international acquisitions in the past month.
Apple rank and file paralyzed
March 14, 1997, 1:30 p.m. PT
Just as Apple desperately needs energy and creativity, layoffs paralyze many of the company's employees. 