The March Apple event didn't happen as rumored, but April's still on the table

Leaks about a March 23 Apple event didn't pan out, but now we think we could see new products as soon as April.

Corinne Reichert Senior Editor
Corinne Reichert (she/her) grew up in Sydney, Australia and moved to California in 2019. She holds degrees in law and communications, and currently writes news, analysis and features for CNET across the topics of electric vehicles, broadband networks, mobile devices, big tech, artificial intelligence, home technology and entertainment. In her spare time, she watches soccer games and F1 races, and goes to Disneyland as often as possible.
Expertise News, mobile, broadband, 5G, home tech, streaming services, entertainment, AI, policy, business, politics Credentials
  • I've been covering technology and mobile for 12 years, first as a telecommunications reporter and assistant editor at ZDNet in Australia, then as CNET's West Coast head of breaking news, and now in the Thought Leadership team.
Corinne Reichert
Tim Cook Steve Jobs Theater light camera action Apple Park

Apple's next product announcement event is expected to take place on March 23.


Apple had been expected to hold its next big event earlier this week, according to Apple leaker Jon Prosser. The product announcement, which could have included devices such as the long-rumored smart tracker tag, the AirPods 3 or an iPad Pro update, was rumored to be taking place Tuesday, March 23. But a subsequent report cast doubt on that rumor, pointing to an April iPad unveiling instead.

Apple's next-gen earbuds will reportedly look more like the AirPods Pro and come with spatial audio support and touch controls. On Monday, though, Apple analyst Ming-Chi Kuo said new AirPods may not become available until the third quarter of this year.

The company's rumored AirTags tracking devices were expected to be announced in 2020, but have so far remained off the table at Apple events. Last fall, Apple unveiled a new line of Macs powered by its own in-house M1 chips, the iPhone 12 lineup, the Apple Watch 6 and several new iPads.

Read more: 3 AirPods upgrades I want Apple to make this year

Watch this: iPhone 13 rumor roundup

Apple is also rumored to be working on an AR/VR headset and smart glasses. Apple recently revealed it has discontinued the iMac Pro.

Here are 13 of the best hidden features in iOS 14, and the latest iPhone 13 rumors.

Apple didn't respond to a request for comment.

Read more: Best iPhone 2021: Apple currently sells 7 different models. Here's how to pick one