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Target is adding dedicated Apple shopping zones to stores

Mini Apple experiences will be added to some Target locations and online.

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Corinne Reichert Senior Writer
Corinne Reichert (she/her) grew up in Sydney, Australia and moved to California in 2019. She holds degrees in law and communications, and currently oversees the CNET breaking news desk for the West Coast. Corinne covers everything from phones, social media and security to movies, politics, 5G and pop culture. In her spare time, she watches soccer games, F1 races and Disney movies.
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Target is enhancing its Apple product sales areas.

 Andrew Hoyle/CNET

Target has announced that it will double its Apple footprint in stores, bringing products and accessories to a "dedicated shopping experience" for Apple customers at Target. As part of the program, Apple will also provide training for Target employees who are working with the products, the companies said Thursday.

Target will be adding what sound like mini Apple Stores: The spaces will have new lighting fixtures as well as displays for the iPhone , iPad , Apple Watch , AirPods , Apple TV , HomePod and other Apple devices being sold. Online, there'll be a "dedicated Apple experience" on Target's website.

Read more: iPhone 12 vs. iPhone 11: Every major difference and if you should upgrade

You'll also get 5% off any Apple purchases made using your Target RedCard.

The additional Apple products will hit Target online and in 17 stores this month, including in California, Texas, New York, Florida, Pennsylvania, Minnesota, Oklahoma, Delaware, New Hampshire and Massachusetts. More Target stores will also be getting the Apple tie-ins by the end of fall.