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T-Mobile Layoffs Hit Retail Staff

The company is refocusing on more retail store formats.

The raised letters of a T-Mobile sign mounted on a wall cast intriguing shadows downward at an angle.
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T-Mobile has reportedly laid off a number of employees as the carrier shifts its retail strategy. Company workers have been impacted by the retail move and have been told about their options and next steps.

The carrier declined to offer specifics on the scope and scale of the layoffs, but Wave7 Research analyst Jeff Moore told Light Reading they could amount to about 600 employees. Moore said the layoffs are mostly among territorial retail managers and retail dealers.

This would reflect the greater retail strategy change that Jon Freier, president of T-Mobile's consumer group, outlined in a blog post Thursday. The carrier is moving away from one-size-fits-all stores and expanding to four kinds of retail formats: showrooms for events and product launches, broad-service "Experience stores," smaller company-owned stores stocked with "top products," and the Metro-branded "Express stores" aimed at the prepaid market . 

"Is brick-and-mortar retail dead? Here's what I think: Yes, the way we've known it is dead," Freier said in the post.

On Thursday, early reports noticed by Nwida said T-Mobile and Metro by T-Mobile territory managers were being laid off. They were reportedly offered the option to apply for their old jobs, which would have new titles. Impacted employees would be prioritized over new candidates if they applied for other open positions, including new roles related to the retail strategy shift.

T-Mobile has gone through waves of layoffs in recent years. Hundreds of jobs in the carrier's small business sales unit were reportedly cut in June 2020 as part of streamlining following finalization of T-Mobile's $26.5 billion merger with Sprint. Absorbing the other carrier led to later rounds of layoffs, in 2021 and 2022, though T-Mobile has also hired new workers in this period as it shifts its strategies.

T-Mobile isn't alone in cutting jobs. Verizon announced an undisclosed number of layoffs last August after a disappointing second quarter, and AT&T let go of a few hundred employees in December as part of a refocus on faster-growing segments like 5G and fiber internet.