Surprise, a new iPhone 12 is coming this week, and it's purple
Apple announced the new purple iPhone 12 on Tuesday along with new iMacs, an updated AppleTV, AirTags and an iPad Pro.
Patrick HollandManaging Editor
Patrick Holland has been a phone reviewer for CNET since 2016. He is a former theater director who occasionally makes short films. Patrick has an eye for photography and a passion for everything mobile. He is a colorful raconteur who will guide you through the ever-changing, fast-paced world of phones, especially the iPhone and iOS. He used to co-host CNET's I'm So Obsessed podcast and interviewed guests like Jeff Goldblum, Alfre Woodard, Stephen Merchant, Sam Jay, Edgar Wright and Roy Wood Jr.
Patrick's play The Cowboy is included in the Best American Short Plays 2011-12 anthology. He co-wrote and starred in the short film Baden Krunk that won the Best Wisconsin Short Film award at the Milwaukee Short Film Festival.
The iPhone 12 now comes in purple. Tim Cook made the announcement himself at Tuesday's Apple's spring event. Until now, the iPhone 12 and 12 Mini were available in black, white, blue, green and red (part of Product Red). The iPhone 12 Pro and 12 Pro Max come in graphite, gold, silver and blue finishes. A video showing off the purple iPhone included The Candy Man, the song from the 1971 film Willy Wonka & the Chocolate Factory. Cook said the new purple color is meant to evoke spring. The announcement came along with new iMacs, an updated Apple TV, AirTags and an iPad Pro.
The purple iPhone 12 goes on presale April 23 and will be available on April 30. Prices start at $829 (£799, AU$1,350) for the iPhone 12 or $799 if you activate it on a carrier when you buy it. The purple iPhone 12 Mini starts at $729 (£699, AU$1,199) or $699 with a carrier discount.
Watch this: Apple launches new purple iPhone 12 and 12 Mini
For all intents and purposes, the purple iPhone is the same as the existing iPhone 12 and 12 Mini. It has the same flat-sided design, support for 5G and OLED screen with support for HDR. The screen is covered with Apple's ceramic shield. The body has an IP68 rating for dust and water resistance and supports MagSafe wireless charging and accessories. It has the same A14 Bionic processor, runs the same iOS 14 software and even has the same cameras.