Tired of too many apps on your iPhone? Good news: If you ever want to buy concert tickets on StubHub using Apple Pay, you can now just use your mobile browser, the company announced Thursday.
Apple Pay is a digital wallet service that lets users make payments via their iPhone, iPad, Apple Watch and even Mac laptop. As of June 2019,worldwide using near-field communication technology, which allows you to simply tap your phone to a terminal to complete a transaction.
The new capability occurs at a time when fans are already using Apple Pay in about 20% purchases for which it is available, StubHub said. The company believes the feature will increase Apple Pay's footprint for StubHub users in the US.
StubHub said its latest move reflects its commitment to consumer privacy. Currently, Apple Pay requires authentication using TouchID fingerprint recognition, FaceID facial recognition or a PIN before a transaction takes place.
"By expanding the security and convenience of Apple Pay to mobile web browsers, we're making it even easier for fans to be a part of the live experiences they love," said Jason Zhang, group product manager at StubHub.
Competitor payment systems such as Samsung Pay and Google Pay also incorporate fingerprints as authentication features, but they boast less of a footprint worldwide. Samsung Pay covers 24 countries worldwide, while Google Pay covers 29.
"We do anticipate that more fans will use Apple Pay for their ticket purchases, Brad Glasser, StubHub's senior manager of global product and technology communications, said in an emailed statement. "Now that the method is available on more platforms, we'll see an organic increase in traffic."
Originally published Aug. 1, 12:59 p.m. PT.
Update, 1:18 p.m.: Adds comment from Glasser.