Starbucks now offers access to app for blind, low-vision customers
The Aira app pairs customers with remote agents who can share product descriptions and other visual information.
Abrar Al-HeetiVideo producer / CNET
Abrar Al-Heeti is a video host and producer for CNET, with an interest in internet trends, entertainment, pop culture and digital accessibility. Before joining the video team, she was a writer for CNET's culture team. She graduated with bachelor's and master's degrees in journalism from the University of Illinois at Urbana-Champaign. Though Illinois is home, she now loves San Francisco -- steep inclines and all.
ExpertiseAbrar has spent her career at CNET breaking down the latest trends on TikTok, Twitter and Instagram, while also reporting on diversity and inclusion initiatives in Hollywood and Silicon Valley.Credentials
Named a Tech Media Trailblazer by the Consumer Technology Association in 2019, a winner of SPJ NorCal's Excellence in Journalism Awards in 2022 and has twice been a finalist in the LA Press Club's National Arts & Entertainment Journalism Awards.
Starbucks on Monday rolled out a handful of announcements related to its accessibility efforts, including news that it'll now offer free access to Aira, a service that connects blind and low-vision people to remotely located agents who share visual information through an app. The service is available in all company-operated and licensed Starbucks stores in the US.
When a customer enters a Starbucks location, they can open up the Aira app, which is free to download for iOS and Android. They'll then be connected with someone who can see their surroundings through their phone's camera and provide needed descriptions, such as what's in a pastry case or what a sign says.
The service can also help people navigate COVID-19 protocols like social distancing by letting users know how far away someone is from them, whether there are makers on the floor for where to stand and if there's plexiglass at the registers, for instance.
"It's even more relevant during times of COVID," Katie Young, Starbucks' senior vice president of global growth and development, said of the Aira service. "You can certainly see it being relevant all the time, but [especially in] times of COVID when you have that extra layer of anxiety of wanting to stay a certain distance."
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Starbucks will also be rolling out new large-print and Braille menus in all US and Canada stores this summer, which were developed through a partnership with National Braille Press. Additionally, the company updated the Starbucks.com/menu webpage and Starbucks app to improve accessibility by adding features like image descriptions and information on whether a Starbucks location is a drive-thru or a cafe, which can help someone with a disability plan their visit.