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Shure's new AirPods competitor will get promo boost from Adam Levine

The Aonic 215, Shure's new true wireless earbuds, will make you look like a performing musician.

The true wireless Aonic 215 features Shure's iconic in-ear monitor design without the cords. 

Shure is a well-known audio brand among musicians and audiophiles, but it kind of missed the boat on consumer wireless headphones. Better late than never, it's now launched a set of true wireless earbuds and a full-size noise-canceling headphone under its new Aonic subbrand, tapping Maroon 5 frontman and former The Voice judge, Adam Levine to promote them. 

The new headphones are scheduled to ship this spring and are being previewed at CES 2020 in Las Vegas. Here's the info I have so far on the new headphones.

Aonic 215 True Wireless Sound Isolating Earphones

These new true wireless earphones have a distinct design that's certainly in keeping with Shure's in-ear monitor heritage. You'll look like a performing musician wearing these. I haven't seen their charging case yet (I hope it's not too big), but Shure says you'll get up to eight hours of battery life from a single charge and three additional full charges on the go. 

The battery and electronics section of the earphones is detachable. As its name implies, the Aonic 215 incorporates Shure's SE215 buds, which have detachable cables. In fact, Shure says you could use the Aonic 215 as a wired headphone if you had the cables, and eventually, the company says it will have other true wireless options for its higher-end buds.

I gave the new earphones a quick test spin at CES and thought they had the potential to be quite good so long as you get a tight seal, which may be a challenge for some people (several tips will be included to help you achieve that tight seal). They are sweat-resistant and should be decent for gym use and running. The Aonic 215 will be available spring 2020, for $279 (about £210 or AU$400).

Shure's new $399 noise-canceling headphone is due out this spring.


Aonic 50 Wireless Noise-Canceling Headphones

Shure says this full-sized model is designed for comfort and features the clean, accurate sound profile the company is known for. It has adaptive noise-canceling features and an adjustable transparency mode that lets ambient sound in.

I had quick hands-on with it at CES and thought it was quite comfortable to wear. The noise-canceling seemed to work well and indeed, the sound was tuned for audiophiles, with a more neutral profile that may leave some bass lovers wanting.

Battery life is rated at 20 hours. It'll be available spring 2020 for $399.

Read more: Klipsch guns for AirPods Pro with four new true wireless headphones for 2020

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