Samsung's Milk Music spills over to Web TV, wearables

The streaming service now will run across multiple devices, not just smartphones. Samsung calls it "a big-screen jukebox for the 21st century home."

Roger Cheng Former Executive Editor / Head of News
Roger Cheng (he/him/his) was the executive editor in charge of CNET News, managing everything from daily breaking news to in-depth investigative packages. Prior to this, he was on the telecommunications beat and wrote for Dow Jones Newswires and The Wall Street Journal for nearly a decade and got his start writing and laying out pages at a local paper in Southern California. He's a devoted Trojan alum and thinks sleep is the perfect -- if unattainable -- hobby for a parent.
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Roger Cheng

NEW YORK -- Samsung Electronics is getting serious about its Milk streaming music service.

Samsung is pushing its Milk music service hard. Sarah Tew/CNET

The company unveiled an expansion of the service, which started on its Galaxy line of smartphones and will now be expanded to Web TV and wearables.

"It's effectively a big-screen jukebox for the 21st century home," said John Pleasants, executive vice president of Samsung Media Solutions Center of America, in an event held at its new offices here.

The Milk Music service will come preloaded with the Galaxy Note 4 and Note Edge , he said.

Pleasants said that each version of Milk was designed to specifically fit each screen. In addition to smartphones, Samsung has a lineup of Web-enabled televisions and smartwatches like the Gear S.

Milk competes with a myriad of streaming music services such as Spotify and Pandora, which work across multiple products and platforms.

Samsung also touted the "Artist Den" component of Milk, which provides listeners with access to artists and provide listeners with exclusive shows.

To promote Milk's curation abilities, Samsung trotted out Maroon 5's Adam Levine and James Valentine to as "the anchor curators."

"We're going to curate the heck out of that thing," Levine said. He also joked that he would be taking part in a "ceremonial iPhone burning" after the event, eliciting a handful of cheers.