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Samsung teases S4 colors in latest Jeremy ad for Unpacked

Jeremy, the "secret messenger" of this week's Galaxy S4 launch event, takes a box home with him and tells his dog that whatever's inside is his favorite color.

Shara Tibken Former managing editor
Shara Tibken was a managing editor at CNET News, overseeing a team covering tech policy, EU tech, mobile and the digital divide. She previously covered mobile as a senior reporter at CNET and also wrote for Dow Jones Newswires and The Wall Street Journal. Shara is a native Midwesterner who still prefers "pop" over "soda."
Shara Tibken
2 min read
Samsung Jeremy ad
Samsung will hold a press event called "Unpacked" on Thursday in NYC. Samsung/Screenshot by CNET

What is Jeremy's favorite color?!

Samsung today released Part 2 of its teaser ad series for the Galaxy S4 smartphone launch with its "secret messenger," a boy named Jeremy. In the first ad, Jeremy is allowed to look inside a box that ostensibly houses the Galaxy S4, and runs home with it. At the end of that video, Jeremy sits down at a desk in his room and the video ends with "to be continued."

In the second installment, Jeremy is hounded by a neighbor girl, Jane, who thinks the package is for her (or at least wants the package to be for her). Jeremy sneaks off to his room where he pulls the curtains to give himself privacy to look at whatever's in the box.

"It's pretty irresistible," he says to his dog. "You should see what's inside. It will blow you away."

At one point he says, "It's my favorite color," hinting the Galaxy S4 could be available in many different versions. "It's unreal," Jeremy adds. "Totally amazing." The Galaxy S3, by comparison, is available in white or pebble blue.

Like the first ad, this one ends with "to be continued."

Samsung will launch its latest flagship smartphone at an event Thursday in New York City, and CNET will be there to cover the event every step of the way. Already, there has been a tremendous amount of attention and hype for the Galaxy S4, a phone expected to rival Apple's iPhone in popularity.

Among the rumors swirling around the Galaxy S4 is that it may come with an eight-core Exynos processor, a separate eight-core graphics processing unit, a 4.99-inch Super Amoled display, 2GB of RAM, a 13-megapixel rear camera with 1080p video capability, a 2-megapixel front-facing camera, and the latest version of Android, known as 4.2.2 Jelly Bean.

(Via The Verge)

Watch this: Is Samsung releasing a new Galaxy phone? Experts suspect it will.