X

Boom! Samsung sets Galaxy S9 unveiling for Feb. 25

Confirmed: The Galaxy S9 will be all about camera improvements.

jessica-dolcourt-6462
jessica-dolcourt-6462
Jessica Dolcourt Senior Director, Commerce & Content Operations
Jessica Dolcourt is a passionate content strategist and veteran leader of CNET coverage. As Senior Director of Commerce & Content Operations, she leads a number of teams, including Commerce, How-To and Performance Optimization. Her CNET career began in 2006, testing desktop and mobile software for Download.com and CNET, including the first iPhone and Android apps and operating systems. She continued to review, report on and write a wide range of commentary and analysis on all things phones, with an emphasis on iPhone and Samsung. Jessica was one of the first people in the world to test, review and report on foldable phones and 5G wireless speeds. Jessica began leading CNET's How-To section for tips and FAQs in 2019, guiding coverage of topics ranging from personal finance to phones and home. She holds an MA with Distinction from the University of Warwick (UK).
Expertise Content strategy, team leadership, audience engagement, iPhone, Samsung, Android, iOS, tips and FAQs.
Jessica Dolcourt
2 min read
gsocho-8303-001.jpg
Josh Miller/CNET

Samsung has officially marked the calendar for Feb. 25 as the date it will launch its next big phone, all but confirmed to be called the Galaxy S9

We already knew the global smartphone titan would drop the device at Mobile World Congress -- better known by its initials, MWC -- next month in Barcelona, the world's largest show for all things mobile. What we didn't have was a launch date. If you're keeping tabs, this Unpacked event shares the same time and weekday as Samsung's past phone unveilings at MWC: the Sunday night before the show officially kicks off. 

gs9-invite

The Galaxy S9 will be all about the camera.

Samsung

Samsung's invitation shows a large purple "9" on a black background, highlighting the words "The camera. Reimagined." The invitation doesn't offer much in the way of hints, but it does give credence to rumors that the S9 will improve its camera performance. One or both of the S9 phones are expected to use a dual-camera setup, the second to do so after 2017's Galaxy Note 8.

MWC, which runs from Feb. 26 to March 1, is a crucial opportunity for brands to showcase their new phones for 2018, and Samsung will be its most important anchor by far. While Samsung has a long history of introducing Galaxy devices at MWC, it's also unwrapped them at standalone events later in March. Last year's absent Galaxy S8 was the elephant in the room.

359342
Watch this: Our Samsung Galaxy S9 feature wishlist (The 3:59, Ep. 342)

Galaxy S9 and S9 Plus rumors have been mounting, painting a picture of a large-screen, slim-bezel phone with the powerful Qualcomm Snapdragon 845 processor and a dual-camera setup (at least the larger S9 Plus). Rumors also include Samsung's own version of Apple's Face ID secure face unlocking, and an in-screen fingerprint reader.

Whatever the Galaxy S9 phones bring will do battle against the iPhone X , 8 Plus and 8 handsets in 2018. Although we likely won't see the S9s go on sale until March, they'll spend more than half the year as major Android contenders to Apple's top phones, especially if they hit the market before other Android rivals. 

For example, LG heavily hinted that it may wait until after MWC to introduce its next top-tier phone, expected to be called the LG G7, and it's suggested that it will debut an LG V30 variant instead. Huawei is also rumored to forgo an MWC phone launch. The Nokia brand, which has cryptically promised something "awesome" for the mobile show, could produce a challenger as well, though rumors are sparse.

The rumors are sure to pile up in the next month as we approach Unpacked. And of course, we'll bring you all the details as we cover the event live from Barcelona.

Read next: What if Samsung's Galaxy S9 gets these six features?

Read also: The best Galaxy S9 rumors all in one place

iPhone 8 Plus vs. Galaxy Note 8: the results of our comparison

See all photos