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Samsung now lets you customize your own Galaxy Z Flip 3

Because Samsung wants you to add a personal touch.

Sareena Dayaram
Sareena Dayaram
Sareena Dayaram Senior Editor
Sareena is a senior editor for CNET covering the mobile beat including device reviews. She is a seasoned multimedia journalist with more than a decade's worth of experience producing stories for television and digital publications across Asia's financial capitals including Singapore, Hong Kong, and Mumbai. Prior to CNET, Sareena worked at CNN as a news writer and Reuters as a producer.
Expertise Huawei, Oppo, smartphones, smartwatches Credentials
  • More than a decade of journalism experience
Sareena Dayaram
2 min read

Samsung teased its Unpacked 2 event by telling us to prepare to "unfold something unmistakably you." And in doing so, it gave us a good idea of what to expect at the virtual event Wednesday. In essence: The South Korean company wants you to add a personal touch to your devices.

One phone that's now available for custom designs is the Samsung Galaxy Z Flip 3. Starting today, people in the US will be able to design a Galaxy Z Flip3 Bespoke Edition through the company's Bespoke Studio, much like its line of colorful fridges. Fancy a black phone frame with pink on the front and back covers? (That's what I'd choose, at least.) You got it. And if pink isn't your style, Samsung says you'll have the option of black or silver frame options, and five colors for the front and back. These include new hues like blue and yellow as well as older ones like pink, white and black. In total there will be 49 possible combinations.

Want to alter your phone design with the seasons? Samsung is offering what it calls Bespoke Upgrade Care for the Galaxy Z Flip3 Bespoke Edition, so you can change your device color to keep "pace with [your] evolving style." 


Samsung has added new colors to its Bespoke Edition Galaxy Z Flip 3.


Samsung's Bespoke experience was earlier available exclusively for smart home products, but the company has expanded the feature in response to "customer demand for personalization." The Bespoke Edition starts at $1,100, and comes with 12 months of Samsung Care Plus protection. You can also rack up to $600 trade-in credit towards a Galaxy Z Flip3 Bespoke Edition with eligible devices.

In addition to letting you mix and match the colors of your Galaxy Z Flip 3, the South Korean electronics giant unveiled Maison Kitsune editions of its Galaxy Buds 2 and Galaxy Watch 4. Both devices feature the Japanese-French fashion-meets-music collective's signature fox emblem.