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Samsung: 10M Galaxy Notes sold in nine months

Samsung talks up the benchmark during the unveiling of the Galaxy Note 10.1.

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Roger Cheng Former Executive Editor / Head of News
Roger Cheng (he/him/his) was the executive editor in charge of CNET News, managing everything from daily breaking news to in-depth investigative packages. Prior to this, he was on the telecommunications beat and wrote for Dow Jones Newswires and The Wall Street Journal for nearly a decade and got his start writing and laying out pages at a local paper in Southern California. He's a devoted Trojan alum and thinks sleep is the perfect -- if unattainable -- hobby for a parent.
Expertise Mobile, 5G, Big Tech, Social Media Credentials
  • SABEW Best in Business 2011 Award for Breaking News Coverage, Eddie Award in 2020 for 5G coverage, runner-up National Arts & Entertainment Journalism Award for culture analysis.
Roger Cheng
2 min read
Samsung Galaxy Note 10.1
Samsung executive Tim Baxter and filmmaker Baz Luhrmann at the U.S. Galaxy Note 10.1 unveiling. Brian Bennett/CNET

Samsung Electronics has sold 10 million Galaxy Notes in the past nine months, according to Younghee Lee, head of global marketing for the conglomerate's mobile division.

Lee made the comment in the middle of Samsung's unveiling of the Galaxy Note 10.1 today in New York. The company previously said it sold 5 million 5.3-inch Galaxy Notes in five months.

The Galaxy Note sold well despite skepticism that the device was too big to serve as a phone, and too small to work as a tablet. Many had taken to calling it a "phablet."

Samsung, however, was attempting to create a new market with a tweener product that bridged the tablet and phone, and it has apparently succeeded.

"We've opened a new category," Lee said.

It's clear Samsung wants to establish some credibility for this new market by touting these numbers. The company typically reveals only the number of units shipped to its partners, as opposed to those purchased by consumers. That Samsung has been so forthcoming with the sales data suggests it wants it to be known the Note is a success.

Meanwhile, the company trotted out a number of high-profile figures, including filmmaker Baz Luhrmann and fashion designer Zac Posen to talk about the content creation aspect of the Galaxy Note 10.1, which like the Galaxy Note comes with a stylus called the S-Pen. Executives also talked up the tablet's ability to handle multiple apps on the same screen, as well as its potential as a learning tool.

"Expect more educational apps from us in the future," said Travis Merrill, director of marketing for Samsung.

Merrill added that the tablet, which runs on Android 4.0, or Ice Cream Sandwich, will get the upgrade to Android 4.1, or Jelly Bean, sometime later this year.

First Look
Watch this: Does the Samsung Galaxy Note 10.1's stylus pen make it a game changer?