This AR app lets you experience tequila without the hangover

Get access to the Patrón Hacienda via your iPhone and iPad using augmented reality.

Patrick Holland Managing Editor
Patrick Holland has been a phone reviewer for CNET since 2016. He is a former theater director who occasionally makes short films. Patrick has an eye for photography and a passion for everything mobile. He is a colorful raconteur who will guide you through the ever-changing, fast-paced world of phones, especially the iPhone and iOS. He used to co-host CNET's I'm So Obsessed podcast and interviewed guests like Jeff Goldblum, Alfre Woodard, Stephen Merchant, Sam Jay, Edgar Wright and Roy Wood Jr.
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  • Patrick's play The Cowboy is included in the Best American Short Plays 2011-12 anthology. He co-wrote and starred in the short film Baden Krunk that won the Best Wisconsin Short Film award at the Milwaukee Short Film Festival.
Patrick Holland

Patrón takes its tequila to the next level of reality with its new ARKit app.

Screenshot by Patrick Holland/CNET

In June, Apple announced it would add augmented-reality (AR) functionality to  iPhones  and  iPads  via  iOS 11 . Subsequently when iOS 11 launched in September, a slew of new apps were released with a wide range of AR experiences. Tequila maker Patrón is the latest to join the AR ranks with its app The Patrón Experience.

The app is designed to work on a flat surface like a bar top. It starts with a blue agave plant that grows into the full Patrón Hacienda with rows of agave being tended. A charming miniature bartender guides you through the tasting notes of various kinds of tequila.

The Patrón Experience is only available for iOS with no Android version available at this time. And while AR tequila won't give you a hangover, it might give you a craving for more tequila.


The app is designed to work on a flat surface like a bar.

Screenshot by Patrick Holland/CNET