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Apple Watch Series 9 and Apple Watch Ultra 2 Now Available to Order

Prices start at $399 and $799, respectively, while the Apple Watch SE remains in the line starting at $249.

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Giselle Castro-Sloboda Fitness and Nutrition Writer
I'm a Fitness & Nutrition writer for CNET who enjoys reviewing the latest fitness gadgets, testing out activewear and sneakers, as well as debunking wellness myths. On my spare time I enjoy cooking new recipes, going for a scenic run, hitting the weight room, or binge-watching many TV shows at once. I am a former personal trainer and still enjoy learning and brushing up on my training knowledge from time to time. I've had my wellness and lifestyle content published in various online publications such as: Women's Health, Shape, Healthline, Popsugar and more.
Expertise Fitness and Wellness
Giselle Castro-Sloboda
2 min read
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Apple/Screenshot by CNET

Apple unveiled the new Apple Watch Series 9 and Apple Watch Ultra 2 during its "Wonderlust" event Tuesday. These Apple Watches are immediately available for purchase, but will start shipping Sept. 22. The Apple Watch Series 9 starts at $399 and the Apple Watch Ultra will run you $799, while the Apple Watch SE second generation (released last year) remains at $249. As with its iPhone 15 line, Apple made no notable price changes to its smartwatches this time around.

Apple's 2023 smartwatch adds a new S9 chip, brighter screen and support for the "double tap" finger gesture, among its latest improvements. It hits stores on September 22, and starts at $399 for the 41mm GPS version, with prices ratcheting up for larger sizes, stainless steel materials and cellular options. See all Apple Watch Series 9 preorder options.

Standout features on the Apple Watch Series 9 include a new S9 chipset, making it faster than ever while being even more power efficient. This chip enables a Double Tap feature that lets you operate the watch while just tapping your thumb and index finger together on your watch-wearing hand.

You can also summon Siri on command, and it has a brighter display. Health data is also easier to access with all the data you could need. Another fun feature is precision finding, which means you won't misplace your iPhone ever again. With this new feature you'll see both the distance and direction to your iPhone on your Apple Watch.

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Watch this: Apple Watch Series 9 Gets New S9 Chip

The Ultra 2 also pumps up the maximum screen brightness to 3,000 nits, a significant increase from the original Ultra's 2,000-nit display. Athletes will enjoy the more advanced metrics for running and cycling, as well as extended battery life, which promises up to 36 hours from a single charge and 72 hours with the low power setting enabled. 

The Series 9 and Ultra 2 models can be ordered today at Apple, with more vendors undoubtedly following soon.

Read moreBest Apple Watch Ultra 2 Preorder Deals: Order the New Rugged Watch Today