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Oppo's Reno phone series includes 5G, 10x zoom and jaunty pop-up camera

There are several versions of the phone, so you'll need to pay close attention to which one you pick.

Oppo's Reno phone in teal.

China-based Oppo unveiled its Reno flagship phone on Wednesday in Shanghai, with three variations.

First there's the standard version, which comes with 6.4-inch OLED screen, a Snapdragon 710 processor and two rear cameras. There's the 10x Zoom Edition, which not only comes with a third camera (for zooming, if that wasn't clear from the name) but also has a 6.6-inch screen and Snapdragon 855 processor. A third version of the phone offering 5G connectivity was unveiled in Zurich at a separate event.

Perhaps the most interesting thing about the Reno is the 16-megapixel forward-facing camera, which pops up from the top of the phone at a spunky angle like a shark fin or a wedge of brie. This is Oppo's solution to the notorious notch problem, which sees the aesthetic of flawless phone screens ruined by incorporating a front-facing camera. Instead, Oppo hides the camera away inside the phone until selfie time.

There are four color options: teal, purple, pearly pink and a more serious dark grayish blue. The Reno will be available with various RAM options (ranging from 6GB to 8GB) and two storage variations: 128GB and 256GB. Prices in China range from the equivalent of $450 to $710, but actual pricing for other markets won't be officially announced until the phone's official launch event in Zurich on April 24.