O2 gets 3G iPhone, pays for ads really early

Within a couple of hours of the iPhone 3G being announced, O2's sponsored links for the new handset went live on Google in the UK.

The new model, which is touted to run as fast as a whippet with a bum full of dynamite, goes on sale in the UK on 11 July 2008.

It'd be daft for O2 not to pay for prime placement among the noise on Google surrounding the second coming of the Jesus phone, though it's pretty early, considering the mobile operator will be paying for users to come to its site only to see the phone's not yet available. Still, only 32 days to go...