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Nokia to buy mobile analytics firm

Cellphone maker will acquire Motally, privately held mobile analytics firm, in push to help Symbian, Meego, Qt, and Java developers better track how Nokia phone owners use their apps.

Nokia N96
Ovi on Nokia's N96 phone.

Nokia announced Friday that it will acquire Motally, a small, privately held mobile analytics firm in San Francisco.

Staffed by a team of only eight people, Motally offers mobile app developers a service for tracking the usage of their software. The goal is to help developers enhance and optimize their apps by understanding how people use them.

Looking to support developers selling apps through Nokia's Ovi Store, Motally's service will be adapted to work with Symbian, MeeGo, Qt, and Java, said Nokia. But support will continue for Motally's current customers.

"The acquisition underpins Nokia's drive to deliver in-application and mobile web browsing analytics to Ovi's growing, global eco-system of developers and publishers, enabling partners to better connect with their customers and optimize and monetize their offering," Marco Argenti, Vice President of Media for Nokia, said in a statement.

No financial details were disclosed. The deal is expected to complete during the third quarter of 2010 following the usual closing conditions.

Though still the global leader in the mobile phone market, Nokia has been shedding market share to rivals such as Apple, Samsung, and Research In Motion. With earnings dropping and CEO Olli-Pekka Kallasvuo reportedly on his way out, the company recently embarked on yet another reorganization in an attempt to simplify its product lines. As part of the reorg, the new Mobile Solutions division will focus on high-end smartphones that run under Symbian and MeeGo, while the Mobile Phones unit will concentrate on more affordable devices.