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National Geographic to launch mobile Web site

The National Geographic will bring its content to a mobile Web site starting in mid-October.

A few days before CTIA Fall 2008 began, the National Geographic Society announced a new effort to bring its content to mobile devices. The society will launch a WAP site next month that will offer photos, animal ringtones, articles from National Geographic magazine, and video from the society's television shows. Though exact content and the URL are still under development, mobile division vice president Aaron Kohn said that there also will be an online "green" guide with tips on eco-friendly products and shopping for sustainable fish.

Kohn confirmed that National Geographic is not looking to form an MVNO, but he said that the society is in talks with carriers and manufacturers to bring National Geographic branding to new handsets. That's good news considering our disappointment with the Cellular Abroad's National Geographic Talk Abroad Travel Phone. What's more, he said an National Geographic app for the iPhone is in the works.

At launch, all content on the WAP site will be free. Next year, however, the society plans to introduce paid content.