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Motorola to hold Moto X event in New York on August 1

Moto X represents the company's next flagship smartphone and is likely to generate plenty of buzz.

Roger Cheng Former Executive Editor / Head of News
Roger Cheng (he/him/his) was the executive editor in charge of CNET News, managing everything from daily breaking news to in-depth investigative packages. Prior to this, he was on the telecommunications beat and wrote for Dow Jones Newswires and The Wall Street Journal for nearly a decade and got his start writing and laying out pages at a local paper in Southern California. He's a devoted Trojan alum and thinks sleep is the perfect -- if unattainable -- hobby for a parent.
Expertise Mobile, 5G, Big Tech, Social Media Credentials
  • SABEW Best in Business 2011 Award for Breaking News Coverage, Eddie Award in 2020 for 5G coverage, runner-up National Arts & Entertainment Journalism Award for culture analysis.
Roger Cheng
Motorola

Motorola is set to unveil the Moto X.

The Google unit sent out invitations on Friday to an event in New York. There's little information, other than the location and confirmation that the Moto X will be the headliner at the event.

It's going to be a busy few weeks for Motorola, which is expected to unveil a new family of Droid smartphones with Verizon Wireless next week. But Moto X represents Motorola's true flagship smartphone, and is likely to generate the majority of the buzz and benefit from the resources of Google.

Moto X is expected to be a customizable smartphone that consumers will be able to order. Rather than a high-end smartphone, the device is expected to be more affordable. The company also has made some noise about its manufacturing facility in the U.S.

The company has a long ways to go before it turns itself around. Motorola posted a $342 million loss in the second quarter, weighing down parent Google's profits.

Check back in with CNET on August 1, when we'll be on the scene and delivering on the details on Motorola's next hot device.