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Moto X tempts iPhone users with iCloud migration tool

New tool on the Moto Maker site lets you transfer contact and calendar information from an Apple iCloud account to a Google account when purchasing a Moto X phone.

If custom hues, patterns, and engravings aren't enough to convince iPhone users to switch devices, maybe a new Moto X tool can.
Sarah Tew/CNET

Google-owned Motorola Mobility is trying to lure iPhone users over to the Moto X.

A new tool on Motorola's Moto Maker site, the Web store for customizing and purchasing Moto X phones, lets users migrate contact and calendar information from an Apple iCloud account to a Google account.

The steps appear pretty straightforward, according to a help page on the migration tool. After purchasing a Moto X from the Moto Maker site, users enter their iCloud credentials, log in to their Google account, and click a few "Begin Transfer" prompts to migrate over their contacts and calendar data.

"There is a long way to go, but it's a start," wrote Punit Soni, vice president of product management at Motorola Mobility, in a Google+ post announcing the tool Wednesday. "Hope folks who are transitioning from an iOS Motorola Moto Xdevice find it useful."

The tool is powered by Mark/Space, according to the screenshots posted by Soni. It also appears to only be available to customers purchasing a new Moto X from the Moto Maker site.

The Moto Migrate tool migrates from iCloud only for newly purchased devices, a Motorola representative told CNET, adding that the company was examining the possibility of extending the feature to older devices.

Updated 10/17 at 5:37 p.m. PT to add Motorola comment.