Apps with virtual reality (VR) and augmented reality will reach 10 billion installations by 2024, according to Juniper Research. This is up from around 3 billion installations of mixed-reality apps for 2019, the study published Monday said.
Mixed reality overlays images and videos onto the real world by using the camera on a phone, tablet, glasses or headset. More apps are likely coming, asto release by 2022 and glasses by 2023.
gaming apps like and will be the biggest push in mixed-reality downloads, the Consumer Mixed Reality: Emerging Opportunities, Vendor Strategies & Market Forecasts 2019-2024 research paper said. Gaming and social media are predicted to make up half of all app installations by 2024. It added in-app spending will make up 75% of any revenue made by consumer mixed reality apps.and
The report pointed to and Pokemon Go creator Niantic and. times, according to Sensor Tower data, while .
Both apps "leverage their significant user bases by ensuring that app content is consistently refreshed," Juniper Research said, which ensures they retain their existing users.