Want CNET to notify you of price drops and the latest stories?
No, thank you Accept
X
Apple Vision Pro Hands-OnBest Meal Delivery ServicesCNET CouponsEssential Summer GearBest Solar CompaniesAdobe Express Gets Generative AIBest Satellite Internet ProvidersMortgage Rates
CNET logo Why You Can Trust CNET

Our expert, award-winning staff selects the products we cover and rigorously researches and tests our top picks. If you buy through our links, we may get a commission. Reviews ethics statement

Microsoft stages tacky 'funeral' of iPhone and BlackBerry

Microsoft employees in Redmond celebrate the release to manufacturers of Windows Phone 7 by putting on a mock funeral of the iPhone and BlackBerry, including a Thriller dance.

Asavin Wattanajantra
2 min read
Advertiser Disclosure
Advertiser Disclosure
This advertising widget is powered by Navi and contains advertisements that Navi may be paid for in different ways. You will not be charged for engaging with this advertisement. While we strive to provide a wide range of offers, this advertising widget does not include information about every product or service that may be available to you. We make reasonable efforts to ensure that information in the featured advertisements is up to date, each advertiser featured in this widget is responsible for the accuracy and availability of its offer details. It is possible that your actual offer terms from an advertiser may be different than the offer terms in this advertising widget and the advertised offers may be subject to additional terms and conditions of the advertiser which will be presented to you prior to making a purchase. All information is presented without any warranty or guarantee to you.

Microsoft has performed a rather bad taste stunt to promote the upcoming launch of Windows Phone 7, staging a frankly pathetic funeral parade for BlackBerry and the iPhone, our sister site ZDNet.com reports.

Celebrating Windows Phone 7's release to manufacturing, the procession in Redmond came complete with hearses and cloaked Microsoft pallbearers, with caskets made up to look like the iPhone and BlackBerry. More photos are on Flickr.

For some reason, some funeralgoers also broke out into a choreographed Thriller dance (below). Hopefully Microsoft has been working as hard on Windows Phone 7 as it seems to have done on its dance moves. Darth Vader also appeared on a motorcycle.

It was probably simply high jinks by an inebriated group of employees, but you still wouldn't think this was the wisest thing to do, PR-wise. Comparing an OS that's received some pretty damning advance buzz to two of the most successful systems around stinks of a hubris that would make Ozymandias blush.

Windows Phone 7 is set for an 11 October launch, and information on devices has slowly leaked out. Last Friday, we saw two handsets in the Samsung GT-i8700 and an Asus prototype running the new OS.

The casket of Android was conspicuously missing from the cortege, which was strange, considering it's probably the smart phone OS Microsoft should be worrying about the most. Analyst firm IDC says Android would really break through in the next four years, impacting on iOS and BlackBerry sales.

IDC certainly didn't feel that Windows Phone 7 was capable of 'burying' the iPhone and BlackBerry, predicting that Windows Phone 7 was going to stay as the fifth biggest OS, behind Symbian, BlackBerry, Android and iOS.

But Microsoft is prepared for the fight. Windows Phone 7 is a complete overhaul of Microsoft's previous attempts in mobile. It has worked on the music side with a potential Zune streaming service, and also games with a raft of titles available at launch that will integrate with Xbox Live.

Was it wise for Microsoft to pull this stunt, or will its rivals have the last laugh? Is it just a bit of light-hearted fun? We'll be interested to know what you think.

Image credit: Tricoculus, via Flickr