LG to unveil V40 ThinQ smartphone in New York on Oct. 3

October looks to be a busy month.

Roger Cheng Former Executive Editor / Head of News
Roger Cheng (he/him/his) was the executive editor in charge of CNET News, managing everything from daily breaking news to in-depth investigative packages. Prior to this, he was on the telecommunications beat and wrote for Dow Jones Newswires and The Wall Street Journal for nearly a decade and got his start writing and laying out pages at a local paper in Southern California. He's a devoted Trojan alum and thinks sleep is the perfect -- if unattainable -- hobby for a parent.
Expertise Mobile, 5G, Big Tech, Social Media Credentials
  • SABEW Best in Business 2011 Award for Breaking News Coverage, Eddie Award in 2020 for 5G coverage, runner-up National Arts & Entertainment Journalism Award for culture analysis.
Roger Cheng

LG is bringing its next flagship smartphone to the Big Apple. 

The Korean consumer electronics conglomerate sent out a save-the-date note for its LG V40 ThinQ launch event, to be held Oct. 3 at 5 p.m. ET/2 p.m. PT in New York. 

There's little to the message beyond the tagline, "Take 5." Is the smartphone going to be smart enough to give us a break?

LG has been pushing artificial intelligence as one of the key selling points to its family of products, from refrigerators to robots, and the ThinQ line is no exception. The company's flagship smartphones , however, continue to be overshadowed by larger Korean rival Samsung and its Galaxy S franchise. Likewise, Chinese players such as Huawei and OnePlus have drawn consumers away from its products. 

October is shaping up to be a busy month, with Microsoft , Google and Huawei also set to hold events for new products.