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iPhone XS, iPhone XS Max, iPhone XR, Apple Watch 4: Everything Apple just announced

This year's launch event unveiled pricey new iPhones, while the new Apple Watch Series 4 takes on some serious health monitoring.

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Lori Grunin Senior Editor / Advice
I've been reviewing hardware and software, devising testing methodology and handed out buying advice for what seems like forever; I'm currently absorbed by computers and gaming hardware, but previously spent many years concentrating on cameras. I've also volunteered with a cat rescue for over 15 years doing adoptions, designing marketing materials, managing volunteers and, of course, photographing cats.
Expertise Photography, PCs and laptops, gaming and gaming accessories
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Justin Jaffe Managing editor
Justin Jaffe is the Managing Editor for CNET Money. He has more than 20 years of experience publishing books, articles and research on finance and technology for Wired, IDC and others. He is the coauthor of Uninvested (Random House, 2015), which reveals how financial services companies take advantage of customers -- and how to protect yourself. He graduated from Skidmore College with a B.A. in English Literature, spent 10 years in San Francisco and now lives in Portland, Maine.
Expertise Credit cards, Loans, Banking, Mortgages, Taxes, Cryptocurrency, Insurance, Investing. Credentials
  • Coauthor of Uninvested (Random House, 2015)
Lori Grunin
Justin Jaffe
3 min read
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James Martin/CNET

Welcome to the 2018 Apple September launch event, where the company delivered the long-awaited (well, since this time last year) details on its new iPhones, the flagship iPhone XS Max, its little buddy the iPhone XS and a mainstream replacement for the iPhone X, the iPhone XR. Plus, the Apple Watch Series 4 goes all-in on health with a built-in EKG and more.

Now that it's over, our takeaway is Apple's testing your willingness to splurge, and testing our patience waiting for the things we didn't get.

Apple event photos: New iPhones and more

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In addition to its main mobile-device product announcements, Apple updated us on other product lines and how well it's doing, and more. Tim Cook pwned Twitter with a seemingly mistaken tweet that led into a Mission: Impossible-style intro. Here's the highlights:

iPhone XS, iPhone XS Max, iPhone XR: See Apple's biggest phones ever

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Watch this: Apple iPhone 2018 event: Editors react

iPhone XS and XS Max

This is the big news that fans have been eagerly awaiting, prompting a leak- and speculation-fest in the months leading up to the big announcement. Wait no more.

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Watch this: Apple iPhone XR: Cheapest new iPhone priced at $749

iPhone XR

Because not everyone can afford the flagships, there's the more affordable iPhone XR. It has an LCD-based, 6.1-inch "Liquid Retina" display.

New iPhone prices


iPhone XRiPhone XSiPhone XS Max
US $749$999$1,099
UK £749£999£1,049
Australia AU$1,229AU$1,629AU$1,799
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Watch this: Apple Watch 4 gets larger screens, new watch faces

Apple Watch Series 4

Thanks to its new zero-bezel design and having replaced the button with haptic touch regions, the new series of the Apple Watch increases its face size to 40mm and 44mm.

Apple Watch Series 4 in pictures: Take a look at Apple's heart-monitoring wearable

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Look back at our Apple iPhone XS live blog.

How much are you really willing to pay for a new iPhone?