Hold on to your wallets.
Apple on Wednesday announced official pricing for its newest phones, and as expected they aren't... cheap.
At the base 64GB storage capacity, the entry-level iPhone XR starts at $749, while the highest-end iPhone XS Max begins at $1,099. As the gigabytes increase, so does the damage to your wallet. Brace yourself.
|iPhone XR||iPhone XS||iPhone XS Max|
|Display type||Liquid Retina (LCD)||OLED||OLED|
Aside from the displays and presence of dual rear cameras, the three iPhones have similar specifications and capabilities. Here's the full rundown.
For 2018 Apple's pricing range is wider than ever, especially if you consider that the 2016 iPhone 7 and 2018 iPhone 8 remain in the line at $449 and $599, respectively.
The entry-level iPhone XR in particular is priced to compete against popular Android phones like the Samsung Galaxy S9, Huawei P20 Pro, LG V30 and OnePlus 6. The XR offers many of the same hallmark features as its more-expensive XS siblings, like Face ID unlock and the new A12 Bionic processor. Its aluminum-and-glass design also does away with the home button, using the same edge-to-edge screen that debuted on the iPhone X. And yes, there's a notch.
Apple's past attempts at making less-expensive phones has yielded mixed results. It introduced the plastic and colorful iPhone C in 2013, but it wasn't cheap enough to attract price-sensitive buyers nor flashy enough for everyone else. Apple never made a second version of its C device.
Apple has seen more success with the iPhone SE, Apple's smaller-screen, less expensive phone. The company released the 4-inch iPhone SE in 2016.
Everything Apple announced at its Sept. 12 event: Our exhaustive roundup.
iPhone XR, XS, XS Max: Apple's three new iPhones.