Last year the iPhone 7 was hugely popular upon release, resulting in Apple selling a record-breaking 78.3 million iPhones that quarter. But iPhone 7 sales have seen a resurgence, partially thanks to a price drop after Apple's September iPhone event -- falling from a starting price of $649, £599 and AU$1,079 to $549, £549 and AU$849, respectively -- according to the report.
Meanwhile, the iPhone 8 starts at $699, £699 and AU$1,079, which is a solid price jump from the initial price of the 7 (except in Australia). The iPhone 8 features all sorts of upgrades from the 7, like wireless charging, improved camera and a better screen, but according to the survey data, these aren't compelling enough to justify spending the extra money.
Watch this: iPhone 8 debuts with wireless charging
Analysts also claim that sales deals for the iPhone 8 are much more modest than they were for the iPhone 7 last year.
US carrier AT&T said that phone upgrades dropped by nearly 900,000 this quarter compared to last year. While this number includes phones from all manufacturers, analysts from Jefferies are pointing to weak iPhone 8 demand.
As many people choose to wait it out for the iPhone X, there are reports that problems in production may lead to a limited supply of Xs upon the phone's release. This could mean that people who are waiting patiently for their new iPhone may have to wait even longer than the Nov. 3 release date.