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iPhone 13 price: Apple's latest flagship could cost less than the iPhone 12

The iPhone 13 could have a similar price point to the iPhone 12, or it could cost even less. Here's all the buzz we've heard about Apple's next iPhone so far.


Will the iPhone 13 cost more or less than its predecessors? We should know for sure in September.

Andrew Hoyle/CNET

Price may be the least exciting iPhone detail to talk about, but it may be the biggest deciding factor when making a purchase. Apple's next iPhone, said to be called the iPhone 13, could be on its way for the tech giant's next event in September. Although we don't have an official release date yet, the iPhone 13 rumor mill has already started with gossip about the new iPhone's possible cost. We have some thoughts on whether to buy a new iPhone 12 now or wait (the addition of the purple iPhone 12, however, might change the calculus somewhat). But without knowing for sure how much the iPhone 13 will it be it's a tough call. 

Meanwhile, rumors about the iPhone 14 are already starting up, with reliable Apple analyst Ming-Chi Kuo predicting that the iPhone 14 Pro Max (or whatever the largest model in Apple's 2022 lineup is called) will have a $900 price tag, "the lowest price ever for a large (6.7-inch) iPhone."

We've kept an eye out for more rumors, leaks and clues about the price of Apple's next flagship phone, but so far there isn't much news. We've also gathered the rumors swirling around the iPhone 13's camera specs, design and colors (will there be a pink iPhone 13?) and the phone's rumored features. And don't miss our iPhone 13 wish list. We won't know the final price structure until Apple reveals new phones this fall. But in the meantime, we can make some educated guesses on the iPhone 13's price. 

Read more: iPhone 13 vs. iPhone 12: All the rumored upgrades

The iPhone 13 isn't expected to be a major technical upgrade from the iPhone 12, which was the first to include 5G support. Because of this, analysts are predicting that the iPhone 13 will cost about the same as the iPhone 12, the base version of which starts at $799 (£799, AU$1,349). Since the iPhone 12 led to the largest revenue and profit quarter in Apple's history, the company may be incentivized to follow a similar pricing structure. 

Now playing: Watch this: iPhone 13 rumor roundup

Here's the iPhone 12's US pricing, for reference: 

iPhone 12 US pricing

iPhone 12 model 64GB 128GB 256GB 512GB
iPhone 12 Mini (carrier model) $699 $749 $849 N/A
iPhone 12 Mini (SIM-free from Apple) $729 $779 $879 N/A
iPhone 12 (carrier model) $799 $849 $949 N/A
iPhone 12 (SIM-free from Apple) $829 $879 $979 N/A
iPhone 12 Pro N/A $999 $1,099 $1,299
iPhone 12 Pro Max N/A $1,099 $1,199 $1,399

It's also possible that Apple may lower the price of the iPhone 13, as other models like Samsung's Galaxy S20 FE and Google's Pixel 5 did in 2020. The Samsung Galaxy S21, released in January, also boasted a lower price tag, starting at $200 lower than its predecessor.

For more, check out our review of the iPhone 12 and the best ways to sell or trade in your old iPhone.