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HTC's PR chief quits after 4 months

The company's newly hired head of global PR resigns, reports Bloomberg, adding to a growing list of executives to leave the Taiwanese smartphone maker in recent months.

Josh Miller/CNET

Smartphone maker HTC's head of public relations has resigned after four months on the job, according to a report from Bloomberg Businessweek.

Vice President and Head of Global PR, Corporate, and Internal Communications Lorain Wong -- who was in charge revitalizing of thestruggling company's image -- resigned for personal reasons, HTC Chief Marketing Officer Ben Ho told Bloomberg. She will stay on as a consultant for three to four months.

Wong, a former employee of AT&T and CBS Evening News, started working for the HTC in June.

Her resignation marks another departure for the company which lost several executives in recent months, including Chief Operating Officer Matthew Costello, who left in June, and HTC Asia CEO Lennard Hoornik, who left in May.