HTC struggles continue, revenue falls in November
Revenue has fallen each month for more than a year as the smartphone maker continues its slow turnaround efforts.
- SABEW Best in Business 2011 Award for Breaking News Coverage, Eddie Award in 2020 for 5G coverage, runner-up National Arts & Entertainment Journalism Award for culture analysis.
November was not a good month for HTC.
The Taiwanese smartphone manufacturer today posted (PDF) revenue of 21 billion Taiwan dollars, or $729.4 million, in November, down nearly a third from a year ago. This marks the 13th consecutive month of year-over-year revenue drops, as the company struggles to get out of a slump that's lasted more than a year.
November did improve upon October, when revenue was 17.2 billion Taiwan dollars, or $591.8 million.
The results illustrate the continued struggles facing HTC, one of several handset manufacturers battered by the competition that has left Apple and Samsung Electronics as the only truly successful players in the smartphone business. Despite slashing its product lineup and focusing on a few higher quality devices, HTC has yet to see a financial turnaround.
The company, however, is hopeful that will come soon. HTC President Jason MacKenzie told CNET last month that he believes the current lineup will help drive that turnaround. The products have all gotten support from outside partners, whether its Microsoft or Verizon Wireless.
Over the last few months, HTC has introduced an upgraded version of its flagship
Whether the products will translate to better results in December is another question.