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HTC One Max out before end of the year, exec hints

HTC's marketing officer reportedly said another "variant" of the excellent HTC One will be out in the fourth quarter of the year.

The HTC One Max could be winging its way to shop shelves in time for Christmas, following word of a 'variant' expected to arrive before the end of the year.

At the same event where the company's new celeb spokesperson was discussed, HTC's chief marketing officer said a "variant" of the flagship HTC One would be launched in the fourth quarter of 2013, Focus Taiwan reports.

That new model is expected to be the HTC One Max, a super-sized version of the superb HTC One.

We first heard of the One Max back in June, and since then it's been spied in network database listings, and even spotted in leaked photos such as the one above.

HTC has already made a Mini version of the HTC One, a 4.3-inch mobile that won itself an impressive four stars in our review, with my colleague Andrew Hoyle praising its gorgeous metallic construction and scintillating screen.

A larger Max version could offer a 5.9-inch display, acting as a cross between a smart phone and tablet. With Sony's 6.4-inch Xperia Z Ultra heading to the UK soon, and Samsung's Galaxy Note 3 likely to be revealed on 4 September, we're headed for a climactic big-phone fracas in the lead-up to New Year.

Are you rooting for Sony, Samsung or HTC? Would you buy a gigantophone, or are you happy with a smaller mobile? Let me know in the comments, or on our colossal Facebook wall.